More Bars

"Fewest Dropped Calls"

Not only is their "we suck less than other companies" slogan one of the worst ideas I've ever heard, it turns out that it was never even true (AT&T Wireless service in fact does not suck less than the other companies). AT&T is dropping the claim. Apparently they are switching to the claim "more bars in more places." Maybe they should switch to someone over the age of 15 to lead their marketing effort. Or, and I know this is a radical idea, maybe they should build a service and a business model that actually gives people what they want! No, never mind, that's a stupid idea... That's why I don't make the big bucks coming up with slogans for AT&T.

http://blog.wired.com/business/2007/08/att-ditches-few.html

"Following a Better Business Bureau investigation into Cingular's (now AT&T's) "fewest dropped calls" ad campaign and a protracted legal fight with Sprint over the issue, AT&T is reportedly dropping its claim, according to an employee.

...

"An AT&T spokesman says that dropping the "fewest dropped calls" language is just part of an overall shift to a new message: "More bars in more places.""